Marketing Coordinator - 20430-1

Location Klang
Job reference 162422

Job Title: Marketing - Marketing Coordinator
Work Location: Petaling Jaya (First Avenue)

The Core Objectives:
(1) 50% Go-to-Market Campaign Management
Translate strategy into campaigns by working with business stakeholders and product teams to design highly effective multi-channel creative communications plans. This role requires a collaborative mindset that is open to idea experimentation and independent project management skills with the ability to plan, coordinate, and execute marketing campaigns that are aligned with business and brand objectives to launch new products/services, grow demand and provide insights that improve or form new innovative product development.

(2) 30% Media Strategy and Planning
More focused on B2B marketing, you will need to work closely with cross functional marketing specialists (Creative, Performance, CRM, PR, Social, Martech) and agency partners to evaluate channel insights across traditional and digital media (includes but not limited to writing creative briefs, media strategy and selection, campaign budget management, audience targeting, flighting strategies, ad formats + optimizations, post-campaign analysis) driving improvements by learning through a culture of testing and experimentation.

(3) 20% Category & Consumer Insights
Adopt an analytical approach towards problem solving while supporting marketing strategy planning and decision making by contributing insights curated from market research, campaign and competitor analysis that take a deep dive into the financial lives and challenges of the country's consumers.

Essential / Desirable Experience / Criteria:
(1) Campaign execution: You already have at least 1-2 years experience in a results-driven marketing role.
(2) Data-driven: Able to propose data-informed options for a marketing plan. Adopt an analytical approach to understanding customer behavioural segmentation and spotting opportunities.
(3) Solutionist mindset: Natural problem-solver who can contribute consumer and channel insights from campaign and competitor analysis to support decision making.
(4) Great collaborator: Someone who works well with stakeholders and open to idea experimentation. Innovative and contributive - loves to be part of the creative process, brainstorming and challenging the norm. Able to facilitate collaborative meetings independently and share campaign key learnings across departments/countries.
(5) Highly organized, detailed and meticulous: Enjoys improving processes to achieve day-to-day efficiency.
(6) Self-driven and highly motivated: Passionate about being consumer centric and thrive in a dynamic environment.

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